(Photo: Public Domain)Īpple Inc.’s operations management (OM) involves the application of the 10 decisions of OM to ensure that all aspects of the business are running smoothly. In operations management, the 10 decisions relate to such aspects as product design, quality management, process and capacity design, and location strategy, as well as inventory management, among other operational areas. In Apple’s case, the 10 decisions of operations management are carefully implemented through coordinated efforts in product design and development, sales and marketing, and the firm’s supply chain, along with the company’s other business areas. With considerable leadership in the computer technology and digital content distribution industries, Apple Inc. Is an example of success in addressing the 10 decision areas of operations management. Operational effectiveness and strategies involving technological innovation help the business thrive, in spite of competition involving Dell, Lenovo, Microsoft, Sony, Google, Amazon, Samsung, Walmart, and other companies. This success highlights the importance of Apple’s strategic approaches to achieve high productivity goals and objectives in operations management areas.Īpple Inc. Has a dedicated team of senior managers, each of which handles the implementation of measures to address the 10 decisions of operations management.
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